Attribution

Understanding Attribution Bias

The brain takes shortcuts in evaluating our own and others' behaviors in a process called "attribution bias." Watch how common biases can occur in the ...

Attribution Theory

This video 's about the attribution theory. The causes and the factors involved.

Attribution Theory - Basic covariation | Individuals and Society | MCAT | Khan Academy

Created by Arshya Vahabzadeh. Watch the next lesson: ...

Concepts Unwrapped | Fundamental Attribution Error

Fundamental attribution error describes how, when judging others' actions, we tend to give too much causal weight to their character and not enough to the ...

Social Thinking: Crash Course Psychology #37

You can directly support Crash Course at http://www.subbable.com/crashcourse Subscribe for as little as $0 to keep up with everything we're doing. Also, if you ...

Portfolio Performance Attribution

This video discusses performance attribution for a portfolio to asset allocation and security selection decisions.

Attribution Theory | Organisational Behavior | MeanThat

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What is Attribution Modelling?

Attribution Modelling. If you are in the same position as many other people and don't have a clue about what it is and how it is used in digital, then listen up.

What Is Attribution Modeling? A Quick Explainer for Marketers

Multi-channel attribution modeling is complicated. But without it, you won't know what marketing activities are actually leading to higher ROI and better results.

Understanding Attribution Models in Google Analytics

Learn about the different standards attribution models available inside Google Analytics and how to use the Model Comparision Tool to compare models.

Attribution Theories

This video discusses two influential attribution theories, Jones's Correspondent Inference Theory and Kelley's Covariation Theory.

Attribution Theory of Bernard Weiner

Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free ...

The Attribution Problem in Cyber Attacks: CYBERWAR (Extra Scene)

In an extra scene from CYBERWAR, Bruce Schneier explains the difference between real world attribution and cyber attribution. Subscribe Now: ...

Fundamental Attribution Error

Fundamental Attribution Error, explained!

What is the Fundamental Attribution Error?

Learn more in my free online course, "Learn Social Psychology Fundamentals" - https://www.udemy.com/learn-social-psychology-fundamentals/ In this video, ...

The Attribution Theory: 2MinuteThinker

Have you ever wondered why someone acts in the way that they do? Are you curious to know the reasoning behind another's behavior or even your own?

Using data-driven attribution for Google Search

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand: blog.google/technology/ads/new-advertising-brands/ ...

The Marketing Attribution Problem - Pavel Sima

Marketing ROI is no longer a black box - it's an open book. Roivenue's Pavel Sima goes through the different methods of attribution and why collaborative game ...

Attribution theory - Attribution error and culture | Individuals and Society | MCAT | Khan Academy

Created by Arshya Vahabzadeh. Watch the next lesson: ...

Using cross-tab analysis to explore basic marketing attribution in Analysis Workspace

There are many ways you can take your attribution methodology to the next level with Adobe Analytics. We know not everyone is ready to jump straight into Data ...